Lance has a 20-year career as a design director, creative director, and hands-on UX designer for four digital agencies and two multinational companies. He is currently Director of International Design at Adobe and leads international-first incubation of new products to grow the Adobe business globally. Before that, he was co-founder and VP of design at experience design agency iiD, where he led a cross-functional team that shaped innovative products for Fitbit, Zipcar, Visa, ADP, and Futures Without Violence. He leverages his MBA combined with deep design experience to drive digital transformation. Lance has over 15 years’ experience leading UX design in Japan, where he built a career as an international design leader. He has also worked for MRM/McCann, Amway, Scient, and Agency.com. Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s coveted Good Design Award. In his free time, he’s an avid surfer and enjoys exploring the west coast U.S. in his Sprinter van.