SAP is putting the individual users experience in the center of software crafting, reaching for real quality time for people at work. We ask the question “How your every day work software can be personal, work and feel great – and what we need to do to get there?”
While the traditional business SW is stacking featured in “expert-only” interfaces for a uniform mass-target, SAP opened a path to purposed apps for the individual, we started well and are not done yet, but we are already looking ahead to take the next step to personalisation and great UX for the job to be done.
Complexity is needed. It is engaging and challenging, where simplicity is boring.