The presentation will explore the usefulness and benefits of using immersive technologies as a user-tesing method in service design-related projects. It will present a concrete use-case that highlights the different phases of prototyping that were used (physical – wood & paper, and VR), and describe our experience with the elevated use of technology. It will also post a theory on how to properly prepare the users for an immersive experience in order to foster results closest to reality. Further, we’d like to project on additional benefits that can be derived from even more immersive experiences. The less you need to draw abstract conclusions, the closer you are to what the truth will be in the reality. These more valid test results leave less room for interpretation.
Wie wichtig das Zusammenspiel von UX Insights und Brand Experience in der Entwicklung erfolgreicher digitaler Produkte ist.