In this talk by innovation researchers Dr. Ingo Rauth and Jan Schmiedgen you will get an insight into how large organizations go about adapting design thinking as well as lean principles. Their keynote will X-ray the building blocks and strategies used in IBM’s ‘change-by-design initiative‘ that could potentially be used by firms interested in developing their innovation capacity through design too. A recent Forrester study revealed that, building on design thinking principles, the company doubled its time-to-market speed and contributed to a 301% ROI of its ‘change by design‘ initiative. While IBM Design might be considered a poster child in flux, the building blocks and strategies presented build on a set of 12 organizations, who recently changed in similar ways.
A basic operation guide for future user research.