Today, data is ubiquitous. We collect data everywhere, because we can. But, how can we avoid being overwhelmed by data? And how do we know whether or not we can trust it? How can we actually create the value with data, that everybody is talking about?
During the fire of Pedrógão Grande in Portugal last year, 65 people were killed. Most of them when trying to escape on the national road. Their gut feeling was wrong and they apparently had no good information to base better decisions on. We will look at forest fire data, and how it can be used to create value for people living in remote areas that are prone to wildfires.
Wie wichtig das Zusammenspiel von UX Insights und Brand Experience in der Entwicklung erfolgreicher digitaler Produkte ist.