Irina Pashina

Content Strategy – The Elephant in the UX Room?

The Why, What, and How of Content Strategy as a UX Sub-Discipline in Shaping the Digital Customer Experience

The Why, What, and How of Content Strategy as a UX Sub-Discipline in Shaping the Digital Customer Experience

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

Weitere Vorträge auf der UX-DAY Konferenz 2021

Martin Beschnitt
Change by Design
Aminata Sidibe
Digitale Produktentwicklung und was das mit Entwicklern und Architekten zu tun hat
Tim Kahle
All About Voice: UX-Konzeption für das unsichtbare Interface
Dr. Ole Tangermann
Die Zukunft des digitalen Kundenkontakts
Johannes Dornisch
Creating a Design System that helps everyone to cook with ease
Jan Korsanke
& Clemens Weins
We live in a society not in an economy. Die Verantwortung von Designern in unserer Welt.

Speaker-Infos

Irina Pashina

SAP SE

Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content function in a UX strategy team at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content strategy projects, and guided co-workers and teams in her various roles. Her passion for mentoring & coaching, great customer experience, and content as a connector and differentiator is what makes her run.