Content Strategy – The Elephant in the UX Room?

The Why, What, and How of Content Strategy as a UX Sub-Discipline in Shaping the Digital Customer Experience

The Why, What, and How of Content Strategy as a UX Sub-Discipline in Shaping the Digital Customer Experience

Irina Pashina

Irina Pashina

SAP SE
Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content function in a UX strategy team at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content strategy projects, and guided co-workers and teams in her various roles. Her passion for mentoring & coaching, great customer experience, and content as a connector and differentiator is what makes her run.
Irina Pashina

Irina Pashina

SAP SE
Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content function in a UX strategy team at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content strategy projects, and guided co-workers and teams in her various roles. Her passion for mentoring & coaching, great customer experience, and content as a connector and differentiator is what makes her run.

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